If you already own a day spa or massage practice you already know the challenges faced by independent operators like yourself.  Massage Envy and a myriad of copy cats are opening all over the nation and are being fed with an endless supply of new massage school graduates.  While you likely provide higher quality service, it is difficult to compete with the marketing power of the franchise chains.

Also, Americans are accustomed to using brand names.  While the local coffee shop may be fantastic, Starbucks is the one that gets the most business.  This behavior of the American consumer applies to everything from ice cream stores to massage practices.  Massage Envy and others have created a brand for themselves.  This brand brings customers to their doors even though other local practices many offer a better value.

Even in areas that do not have chain massage clinics it is difficult for independent businesses to market themselves effectively in today’s world in which the consumer is inundated with advertisements everywhere they go.  You may offer a great service, but convincing people to try your business (or even letting them know you exist), and getting them to keep returning to you, is much more challenging than new business owners often predict.

In order to successfully market your business you must have a clear vision, a competitive advantage, and be able to convey that competitive advantage to the consumer.  You must also be consistent, relentless, and creative, and have the time, money, talent, resources and drive to keep your marketing plan going in the face of what will probably be less than miraculous results.

How Massage Elite helps the Independent Day Spa or Massage Practice
If you meet our quality standards and share our vision of premium customer service and top quality massage therapy, you may be able to join the Massage Elite team.  As a Massage Elite Day Spa or Practice you will receive all of the benefits associated with being part of a larger company while still maintaining your own vision, services, name, and theme.  Clients will be able to find you through the Massage Elite website, and our professional marketing team will go to work getting your name out to your potential clients.  You will be able to accept our members and our gift cards, and clients will recognize you as part of Massage Elite, a brand that makes them feel secure.

When you are part of our family you will also receive our confidential operations manual.  This extensive document is one of the most comprehensive day spa and massage practice resources ever produced.  You will be able to speak with our management team and other Massage Elite owners to get one on one assistance and advice with any issue that may face your business.  Once you are part of our family you will still be the owner of your business, but you will no longer be alone – everyone at Massage Elite will be there to help you.

More Information
For more information please visit our questions and answers page.  At the bottom of that page is a form you can use to request additional information. 

This web site and the information contained herein does not constitute the offer or sale of a franchise. The offer and sale of a franchise can only be made through the delivery and receipt of a Uniform Franchise Disclosure Document (UFDD) and, in some states, the registration of the FDD prior to its delivery. This website should not be construed as an offer to sell any franchise anywhere.